How to Create a Successful Email Marketing Campaign

It takes a lot for me to click on a marketing email, but when it is done the right way, I have been known to stop scrolling and deleting to view emails that I think are of some personal interest to me. Email campaigns that are relevant enough to catch my eye but not...

What Exactly Is Email Marketing?

This year has been a series of ups and downs, and many things have had to adapt to new guidelines, closures, or curbside offerings only. Though things are largely reopened and allowing customers inside, a lot of the previous marketing strategies that companies used to...

How Does SEO Content Help You?

When I was in college, I had to buy a new phone after mine suddenly stopped working. Because the previous phone I’d owned had been working just fine up until it did not, I decided that there was no real need to do anything differently than I had done before. After...

Mistakes to Avoid when Email Marketing

Email marketing is a great way to advertise your business, get out news about new products or events that you may be hosting, and promote engagement with your customers. However, there are a few mistakes you can make that will make your life harder instead of easier....

Why is SEO Important?

I was recently helping my cousin, who is a senior in high school, prepare for her first Anatomy & Physiology exam. We went over everything we possibly could, and she studied the book and her notes on her own. After the exam, she reported back to me that all her...

The 18 Month Design Cycle

Every year or so (and sometimes less), Apple comes out with a new model of the iPhone. If you are like me, you might wonder what they could possibly do differently or add to the new iPhone that the last model didn’t have, but there is always some catchy selling point...