My aunt owns a successful clothing store, and when the COVID-19 pandemic started, she was expecting to see a decrease in sales because of layoffs and how uncertain things were. Instead, she found that people were online more. While things may be getting closer to what...

This year has been a series of ups and downs, and many things have had to adapt to new guidelines, closures, or curbside offerings only. Though things are largely reopened and allowing customers inside, a lot of the previous marketing strategies that companies used to...

When I was in college, I had to buy a new phone after mine suddenly stopped working. Because the previous phone I’d owned had been working just fine up until it did not, I decided that there was no real need to do anything differently than I had done before. After...

Email marketing is a great way to advertise your business, get out news about new products or events that you may be hosting, and promote engagement with your customers. However, there are a few mistakes you can make that will make your life harder instead of easier....

I was recently helping my cousin, who is a senior in high school, prepare for her first Anatomy & Physiology exam. We went over everything we possibly could, and she studied the book and her notes on her own. After the exam, she reported back to me that all her...