Reaching Customers on Social Media

Research shows that having constant access to technology has shortened our attention spans. While I was hesitant to believe this, I noticed that I was reaching for my phone while watching a movie or an episode of a show I loved because I had somehow lost interest in...

Building Your Brand with Social Media

I am normally pretty on top of Christmas preparation, including getting gifts bought and wrapped, but the holidays snuck up on me this year. I remembered Christmas was still happening about halfway through the month and started scrambling to get things done, including...

Five Benefits of Social Media

There are more people online than ever before. No matter how familiar you might be with social media on a personal level, it can seem like a lot of work to get going and even more to sustain momentum with your companyโ€™s social media presence. Not everyone has the...

How to Use Social Media for Your Business

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are on the right track! However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means...

Social Media Season

I have been helping my mom, who is a teacher, with some of her students as they prepare for their UIL competition. These students have been tasked with writing and memorizing a speech over a hot topic: screen time. Between Instagram, Facebook, Twitter, TikTok, and...

How to Use Online Advertising

With phones in our hands or pockets at all times, we have access to more information than our brains know what to do with. The truth is that people are on their phones browsing social media more than they are out and about looking at storefronts and billboards. I am...