One Chance to Make a First Impression

My parents have always instilled in my sister and me that you only have one chance to make a first impression. They wanted me to know that my reputation matters deeply and that you rarely get a chance to change what people think of you. This is true of many things,...

Falling into a New Season!

As tomorrow officially starts September, many (or maybe most) west Texans are looking forward to the changing of seasons. Summer feels as if it has lasted most of the year, and we are all ready for cooler weather and the holiday seasons! However, as we get ready for...

Engage with Customers on Social Media!

There are some places you can get away with doing the bare minimum, but social media is not one of those places when it comes to running your business! Many businesses today have come to realize that it is a necessity to have a social media following to attract new...

Sell More with Social Media

During the height of the pandemic, my mom had to get creative as she taught a high school elective class from home. For one assignment, she simply had her students track their screen time over the course of a week. The results seemed appalling to me: Some of her...

Facebook Isn’t All Bad!

Facebook gets a bad rap, and perhaps some of it is warranted, but it remains true that advertising on Facebook is one of the most effective places for you to gain new business! If you are looking to improve your sales, drive more traffic to your website, and increase...

Why Facebook Ads Are So Effective

While on vacation with my family last week, I could not count how many times someone complimented another’s hat, swimsuit, shoes, or bag, only to be told, “Thanks! It’s from a Facebook ad.” My family often jokes about how our phones are...