Mistakes to Avoid when Email Marketing

Email marketing is a great way to advertise your business, get out news about new products or events that you may be hosting, and promote engagement with your customers. However, there are a few mistakes you can make that will make your life harder instead of easier....

Why is SEO Important?

I was recently helping my cousin, who is a senior in high school, prepare for her first Anatomy & Physiology exam. We went over everything we possibly could, and she studied the book and her notes on her own. After the exam, she reported back to me that all her...

The 18 Month Design Cycle

Every year or so (and sometimes less), Apple comes out with a new model of the iPhone. If you are like me, you might wonder what they could possibly do differently or add to the new iPhone that the last model didn’t have, but there is always some catchy selling point...

What to Do When Your Website Has Been Hacked

My dad has always told me, “If you are going to crash, make sure you are going slow.” This applied to driving a car, tractor, boat, and more. The idea behind this is that there is less damage incurred if you are going slow. Of course, nobody wants to crash, but if you...

How to Prevent Hacks

When we are told to cover our mouths when we cough, wash our hands frequently, and stay home if we are sick to prevent spreading germs, most people tend to listen. We regularly engage in measures to prevent undesirable outcomes: study for tests so we do not fail, wear...

When Should I Consider a Redesign?

My twin sister and I shared a master bedroom when we were in college, and it seemed like every semester or so we decided it was time to change our room. Whether that was rearranging, changing up the pictures on the walls, painting, getting new sheets, or adding a new...