Five Benefits of Social Media

There are more people online than ever before. No matter how familiar you might be with social media on a personal level, it can seem like a lot of work to get going and even more to sustain momentum with your company’s social media presence. Not everyone has the...

How to Use Social Media for Your Business

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are on the right track! However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means...

Social Media Season

I have been helping my mom, who is a teacher, with some of her students as they prepare for their UIL competition. These students have been tasked with writing and memorizing a speech over a hot topic: screen time. Between Instagram, Facebook, Twitter, TikTok, and...

How to Use Online Advertising

With phones in our hands or pockets at all times, we have access to more information than our brains know what to do with. The truth is that people are on their phones browsing social media more than they are out and about looking at storefronts and billboards. I am...

Holiday Advertising with Facebook

While it’s hard to believe, Thanksgiving is now just over a week away, and more than ever, people are thinking about the holiday season. Every time I leave my house to go grocery shopping or to go for a drive, there are more and more houses with their Christmas...

How Your Email is Making You Susceptible

Every now or then, I will open one of my four email inboxes to find a message notifying me of a “suspicious login attempt” from somewhere in a part of the world I have never visited. These messages often say something like, “Someone tried to log in to your email from...