What Not to Do When Email Marketing

While it may seem that everyone in the world is on social media, even more have email addresses, and even more of these people will check their emails more than their social media feeds. Email marketing is a great way to advertise your business, get out news about new...

Why Does SEO Matter?

My cousin, sister, and I were recently discussing what we refer to as “Newton’s fourth law,” which we say states that when you do the bare minimum for a test or paper, it will be much more difficult than you thought, but if you study for weeks in...

Preventing Website Hacks

In general, people engage in preventative measures every day. We study for tests so we do not fail, wear our seatbelts in cars, brush our teeth to prevent cavities, and so on. The good news about website hacks is that there are proven ways to help prevent them, the...

Is It Time to Redesign?

My twin sister and I bought a house together last summer, and it seems like we never run out of projects to do or ways to reimagine our space and make it work better or look better. Whether that 9s rearranging, changing up the pictures on the walls, painting, getting...

How Sites Can Get Hacked

Before I knew how easy it could be to hack into a website or account, I liked to make my own passwords when I signed up for a new account somewhere. I knew there was no chance that I would EVER remember the string of numbers, letters, and characters in the strong...

How’s Your Site Holding Up?

I will be one of the first to admit that it matters to me what a website looks like. If it is slow, old, and clearly has not been updated in a while, I will more than likely not stay on the site for long. While it may seem harsh, many people do not consider your...