Should You Redesign Your Site?

One of my favorite ways to spend my weekend is doing home improvement projects. After my sister and I bought a house together at the beginning of the pandemic, roughly every weekend, we have a new project to work on in or around our home. Since we moved in nearly two...

Your Website’s Home

Perhaps one of my least favorite “adulting” tasks is dealing with customer service, especially when it comes to my phone plan. Over the last few months, I’ve had to deal with them more times than I’d like, and nine times out of ten, I wind up...

Yes, You Need SEO!

“What did we do before smartphones?” This is a question my cousin, sister, and I regularly ask one another. However, we did recently discover that we are all older than Google, which means that at some point in our lives we have had to go to an...

How SEO Helps Your Business

If you have ever searched the internet for the services or products you offer, you have likely seen that you have some competition. For example, if you are a heating and air conditioning company in Texas, you will see when you Google this that there are hundreds of...

Why Search Engine Optimization Matters

My parents have always told me that you get out what you put in. Whether they’ve been talking about studying for a test, making investments, relationships, or work, I have found that statement to be true! When I have put in more effort, time, or money to...

What Does SEO Do, Really?

You might feel like it is a buzzword at this point, but we are here to say it again: you need your site optimized for search engines! SEO, which stands for Search Engine Optimization, is one of the most important things you can do for your website and your business....