What is Indexing?

These days, when we need to look something up, we get on the Internet. Most of the Yellow Pages that we used to flip through are used for booster seats in dining room chairs. If you can think back far enough, you will remember a time when things were not all organized...

The Benefits of Social Media for Your Business

I was recently talking with my aunt, who owns a clothing boutique and makes a lot of her sales through Facebook and Instagram. She was relaying something I know well: Running social media for a business can feel like a full-time job! It can seem like a lot of work to...

Who Gets to Be First?

One day, my sister and I were Googling the exact same thing, and I was surprised to see that our results were different despite the fact that we put in the same search terms and live in the same house. When you search for something on Google, Yahoo, Bing, or another...

Utilizing Your Social Media Accounts

Many businesses today have come to realize that it is a necessity to have a social media following to attract new business. If you already have social media accounts on Facebook, Twitter, and Instagram set up for your business, you are doing well. However, simply...

How Search Engines Work

In general, most of us who do not own websites probably just take search engine results as they come. We likely aren’t wondering how the person at the top of the first page got to be there or what sponsored ads to click on or why a certain website is not ranked higher...

Why Your Business Needs Social Media

Though I grew up with social media as I became a teenager, even I can lose track of what is “in” these days. It can feel overwhelming and pointless to try to keep up with every social media platform these days. Between platforms like Twitter, Instagram, Facebook, and...