New Year, New You?

As we enter another new year, many have been looking forward to the end of one year and beginning of another. We always hope that one year will be better than the one before, and while 2021 was not quite the year we had hoped it would be, there is always a chance for...

Reaching Customers on Social Media

Research shows that having constant access to technology has shortened our attention spans. While I was hesitant to believe this, I noticed that I was reaching for my phone while watching a movie or an episode of a show I loved because I had somehow lost interest in...

Building Your Brand with Social Media

I am normally pretty on top of Christmas preparation, including getting gifts bought and wrapped, but the holidays snuck up on me this year. I remembered Christmas was still happening about halfway through the month and started scrambling to get things done, including...

Five Benefits of Social Media

There are more people online than ever before. No matter how familiar you might be with social media on a personal level, it can seem like a lot of work to get going and even more to sustain momentum with your company’s social media presence. Not everyone has the...

How to Use Social Media for Your Business

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are on the right track! However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means...

Social Media Season

I have been helping my mom, who is a teacher, with some of her students as they prepare for their UIL competition. These students have been tasked with writing and memorizing a speech over a hot topic: screen time. Between Instagram, Facebook, Twitter, TikTok, and...