Search engines can feel hard to figure out. How did the person at the top of the first page get to be there? What are sponsored ads? Why is my website not higher up in the search engine result rankings? It is true that a majority of people do not click past the first...

It can feel overwhelming and pointless to try to keep up with every social media platform these days. Between platforms like Twitter, Instagram, Facebook, and now TikTok, social media has become one of the best, if not the best, ways to market your products or...

There are a number of things you can do to improve your website speed, but there are also ways to prevent a drastic slowdown in the first place. As with most anything, the best way to avoid a catastrophe is prevention! It may surprise you, but there are things you may...

If you are anything like me, a lot of research goes into something before a decision or purchase is made. If I am looking into vacation destinations, I compare multiple places and look at their lodging, activities, cost of travel, and amenities before I choose where I...

In a fast-paced world, we are not very patient people. Most people hate waiting in lines, waiting on hold, and waiting for things to load. In fact, I’ve been known to leave an app or site if it doesn’t pull up almost immediately. Website speed matters more than you...

There is a phrase my cousin often uses in passing when we are joking about spending money on something: “Buy nice or buy twice.” While we are mostly trying to justify the amount we are paying for an item, there is a good bit of truth (and advice) in this statement. A...

If you think that it does not really matter how fast your website loads, think again. Delays as small as one second can make a big difference in how much traffic your website receives. According to a 2019 study on user experience by The Daily Egg, a one-second delay...

At the beginning of last year, my phone charger stopped working. I didn’t think much of it and got on Amazon to order a new one. The cord I found was six feet long, looked durable enough, and the cheapest option I could find. I enthusiastically purchased it without a...

I learned a lot about increasing the speed of our home internet when I was growing up. We lived in the middle of a cotton field and had notoriously slow, fragile internet connection. If the wind blew too hard (which happened a lot in West Texas), it was raining, or...

The hosting of your website is something most people do not think about until there is an issue. If you have ever had a problem with your website and spent hours on the phone on hold, passing from representative to representative, you know why this is a bad idea! Even...

If you are anything like me, a lot of research goes into something before a decision or purchase is made. If I am looking into vacation destinations, I compare multiple places and look at their lodging, activities, cost of travel, and amenities before I choose where I...

Shopping for and finding a healthcare insurance policy that works for you can feel like a long, tedious process that has no clear answer. It is expensive, highly jargoned, and hard to understand exactly what you are getting with your plan. There are hundreds of...