During a time when many businesses are closed to the public and only online shopping or curbside options are available, email marketing may be a great choice for you to keep up your sales while using new ways to reach your normal audience and also extend your reach...

There are times when recognizing a spam message in your inbox is easy. The subject line is something that is of no relevance to you or seems like it may be clickbait (“He Lost 78 Pounds in One Month!!” or “Doctors Do Not Want You to Know This Secret to Immunity”), and...

Have you ever “fallen for” the subject line of an email and been convinced to not only click on the message, but also visit the site and perhaps even make a purchase? I have been known to give in to several with headlines such as “Insider, You Have Early Access to 40%...

Every few months, I get fed up with the fact that the bulk of my emails are what I would consider to be spam: I signed up with a company one time assuming I might use their “sign up” discount or get inside access to new products or sales, and since then, I have...

The reality is that the last month has been a wild rollercoaster, and many of the tactics companies used to market their services or products are no longer effective due to a myriad of reasons. For example, a storefront sign is not likely to be the best method of...

After the month of March, you now know just how search engines function from crawling your website for relevant new content to algorithms to indexing. How exactly, though, can this information go from being something that you simply have knowledge of to something that...

At Your Web Pro LLC, we know how important it is to have a consistent presence online in a world that is increasingly online, especially as much of our marketing and shopping has moved to the Internet due to the coronavirus. During social distancing and...

If you can think back far enough, you will remember a time when things were not all organized for consumers on the Internet. If you were looking for a plumber or someone to fix your roof, you would scroll through the phone book or Yellow Pages, or if you had a fact...

Some business owners and operators are still resistant toward creating and maintaining social media pages for their companies. It can seem like a lot of work to get going and even more to sustain momentum, and not everyone has the tools or time to curate social media...

Did you know that you do not see the same results on search engine pages as everyone else in the world? When you search for something on Google, Yahoo, Bing, or another search engine, more goes into the results you see than just which website is the most popular or...

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are doing well. However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means that...

Search engines can feel hard to figure out. How did the person at the top of the first page get to be there? What are sponsored ads? Why is my website not higher up in the search engine result rankings? It is true that a majority of people do not click past the first...