Why Does Website Speed Matter?

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If you think that it does not really matter how fast your website loads, think again. Delays as small as one second can make a big difference in how much traffic your website receives. According to a 2019 study on user experience by The Daily Egg, a one-second delay in page load time can lead to “11% fewer page views, 16% decrease in customer satisfaction, and 7% loss in conversions.” If that is the difference only one second can make, think about longer delays. Most people click off the page within a few seconds if it does not load up the way they are expecting. Additionally, our world is increasingly fast-paced, and many internet users believe they do not have the time to wait for a site to load if there are dozens of other options with similar information only a click away.

It matters how fast your website is running. Nearly half of website consumers expect websites to load in less than two seconds, and 40% of those will leave a page that takes more than three seconds. This is not good news if your site takes longer than three seconds to load. You could be losing nearly half of your traffic due to slow speeds alone before they even see your website. Over half of all internet shoppers said that website speed is important to whether or not they stay on and revisit a website, and many said they will tell their friends about poor site experiences.

Increasing your website speed can improve your conversion rates (the amount of people who click on your site and decide to stay), the amount of people who return to your site, and user experience. It can also increase your search engine ranking, as sites with high-performing functionality are rated more highly than those that are slow or outdated. User experience is almost paramount for your website’s success, and Your Web Pro can help you increase website speed for better performance. Contact us today to learn more!