People are generally scrolling slower through their email inboxes than they are their social media accounts. Statistics even say that you are more than five times more likely to receive a click from a promotion that arrives via email than on Facebook or Twitter! Email...

Many of us end up with our inboxes littered with annoying, unwanted emails from companies we either once upon a time gave our information to or who have somehow found our email addresses. Are you receiving spammy messages with clickbait in the subject line and wasting...

While the chaos of the last year is starting to slowly return to normal and businesses are largely reopened, online advertising and email marketing remains a vital way for you to keep up your sales while reaching your normal audience and also extending your reach...

Most of know not to click on messages that are obviously spam. The subject line is something that is of no relevance to you or seems like it may be clickbait, like “Enter Your Banking Information for a Million Dollars!” or “You Can Lose 200 Pounds By Doing This Each...

I don’t often fall for catchy headlines, but advertisements have been known to make money off me! I have been known to give in to several emails with headlines such as “Insider, You Have Early Access to Our Spring Collection” or “Exclusive Sale! Up to 70% Off Sale.”...

I check my email almost obsessively. Multiple times a day, I open my phone just to check my email! Despite the frequency at which I clear out my unread messages, I find that I have around 20 unread messages each time I pull open my mail app. Sometimes I get fed up...

Over the past year, the marketing world has changed drastically. Many of the tactics companies used to market their services or products are no longer as effective as they were before the pandemic began more than a year ago. More people than ever turned to online...