My sister was recently asked, "What was a time that you thought an email marketing campaign was successful?" She and I shared a good laugh over this because we have both been known to be suckers for a well-done advertisement. I often fall for headlines such as...

Every time I am gearing up to make a big purchase, I keep my cousin's advice in mind: “Buy nice or buy twice!” My cousin normally uses this as reasoning for why he spent money on something expensive, but I have started to believe that this is true a lot of the time. I...

I have never been one to keep things around longer than I should. In fact, my family is full of unsentimental cleaners: When we are cleaning out, we have no issue getting rid of things or replacing them when they aren't working well or don't work for us anymore. We...

When it comes down to it, you don't want to anticipate something going wrong with your website. This is why most people don't think about (or worry about) where their website is hosted! However, if you have ever had a problem with your website and spent hours on the...

One of my favorite ways to spend my weekend is doing home improvement projects. After my sister and I bought a house together at the beginning of the pandemic, roughly every weekend, we have a new project to work on in or around our home. Since we moved in nearly two...

Perhaps one of my least favorite "adulting" tasks is dealing with customer service, especially when it comes to my phone plan. Over the last few months, I've had to deal with them more times than I'd like, and nine times out of ten, I wind up on hold for 45 minutes...

"What did we do before smartphones?" This is a question my cousin, sister, and I regularly ask one another. However, we did recently discover that we are all older than Google, which means that at some point in our lives we have had to go to an Encyclopedia instead of...

If you have ever searched the internet for the services or products you offer, you have likely seen that you have some competition. For example, if you are a heating and air conditioning company in Texas, you will see when you Google this that there are hundreds of...

My parents have always told me that you get out what you put in. Whether they've been talking about studying for a test, making investments, relationships, or work, I have found that statement to be true! When I have put in more effort, time, or money to something,...

You might feel like it is a buzzword at this point, but we are here to say it again: you need your site optimized for search engines! SEO, which stands for Search Engine Optimization, is one of the most important things you can do for your website and your business....

My sister and I joke that nothing in our house stays the same for longer than a few months. It seems like we never run out of projects to do or ways to reimagine our space and make it work better or look better. Whether this means rearranging, changing up the pictures...

If you are anything like me, you always check the email address before you look at the subject line. Did you know that the vast majority of people are like me and look at an email address before the subject line in order to determine whether or not they will open a...

I would be lying if I didn't say that I always check for a website when I hear about a business. If they do not have a website, I have to wonder if they are a credible business! Today’s world is increasingly online, and for everything from marketing to making money to...

I often accidentally delete something I wanted or needed to read from my inbox without meaning to because it appeared to have come from a random email address is innumerable! I have accidentally erased important information for orders, obligations, and more simply...

As we enter another new year, many have been looking forward to the end of one year and beginning of another. We always hope that one year will be better than the one before, and while 2021 was not quite the year we had hoped it would be, there is always a chance for...

Research shows that having constant access to technology has shortened our attention spans. While I was hesitant to believe this, I noticed that I was reaching for my phone while watching a movie or an episode of a show I loved because I had somehow lost interest in...

I am normally pretty on top of Christmas preparation, including getting gifts bought and wrapped, but the holidays snuck up on me this year. I remembered Christmas was still happening about halfway through the month and started scrambling to get things done, including...

There are more people online than ever before. No matter how familiar you might be with social media on a personal level, it can seem like a lot of work to get going and even more to sustain momentum with your company’s social media presence. Not everyone has the...

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are on the right track! However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means...

I have been helping my mom, who is a teacher, with some of her students as they prepare for their UIL competition. These students have been tasked with writing and memorizing a speech over a hot topic: screen time. Between Instagram, Facebook, Twitter, TikTok, and...

With phones in our hands or pockets at all times, we have access to more information than our brains know what to do with. The truth is that people are on their phones browsing social media more than they are out and about looking at storefronts and billboards. I am...

While it's hard to believe, Thanksgiving is now just over a week away, and more than ever, people are thinking about the holiday season. Every time I leave my house to go grocery shopping or to go for a drive, there are more and more houses with their Christmas lights...

Every now or then, I will open one of my four email inboxes to find a message notifying me of a “suspicious login attempt” from somewhere in a part of the world I have never visited. These messages often say something like, “Someone tried to log in to your email from...

My sister and I firmly feel that Christmas does not get the time it deserves. We put up our Christmas tree on Halloween despite it being quite warm outside.  We also put out candy for trick or treaters, but while others were dressing up in costume, we were listening...

I am one of those people who checks my email multiple times a day. I am not someone who keep their email inboxes littered with unread promotions, random messages, and more. My email accounts (like most people, I have several) are regularly cleaned out and messages are...

Whether you can believe it or not, Christmas is just around the corner, and it is time to start shopping for the holidays! While this may include looking for holiday gifts, it can also mean an influx in business for those who offer services such as catering, deep...