If you are anything like me, you always check the email address before you look at the subject line. Did you know that the vast majority of people are like me and look at an email address before the subject line in order to determine whether or not they will open a...

I would be lying if I didn't say that I always check for a website when I hear about a business. If they do not have a website, I have to wonder if they are a credible business! Today’s world is increasingly online, and for everything from marketing to making money to...

I often accidentally delete something I wanted or needed to read from my inbox without meaning to because it appeared to have come from a random email address is innumerable! I have accidentally erased important information for orders, obligations, and more simply...

As we enter another new year, many have been looking forward to the end of one year and beginning of another. We always hope that one year will be better than the one before, and while 2021 was not quite the year we had hoped it would be, there is always a chance for...

Research shows that having constant access to technology has shortened our attention spans. While I was hesitant to believe this, I noticed that I was reaching for my phone while watching a movie or an episode of a show I loved because I had somehow lost interest in...

I am normally pretty on top of Christmas preparation, including getting gifts bought and wrapped, but the holidays snuck up on me this year. I remembered Christmas was still happening about halfway through the month and started scrambling to get things done, including...

There are more people online than ever before. No matter how familiar you might be with social media on a personal level, it can seem like a lot of work to get going and even more to sustain momentum with your company’s social media presence. Not everyone has the...

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are on the right track! However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means...

I have been helping my mom, who is a teacher, with some of her students as they prepare for their UIL competition. These students have been tasked with writing and memorizing a speech over a hot topic: screen time. Between Instagram, Facebook, Twitter, TikTok, and...

With phones in our hands or pockets at all times, we have access to more information than our brains know what to do with. The truth is that people are on their phones browsing social media more than they are out and about looking at storefronts and billboards. I am...

While it's hard to believe, Thanksgiving is now just over a week away, and more than ever, people are thinking about the holiday season. Every time I leave my house to go grocery shopping or to go for a drive, there are more and more houses with their Christmas lights...

Every now or then, I will open one of my four email inboxes to find a message notifying me of a “suspicious login attempt” from somewhere in a part of the world I have never visited. These messages often say something like, “Someone tried to log in to your email from...

My sister and I firmly feel that Christmas does not get the time it deserves. We put up our Christmas tree on Halloween despite it being quite warm outside.  We also put out candy for trick or treaters, but while others were dressing up in costume, we were listening...

I am one of those people who checks my email multiple times a day. I am not someone who keep their email inboxes littered with unread promotions, random messages, and more. My email accounts (like most people, I have several) are regularly cleaned out and messages are...

Whether you can believe it or not, Christmas is just around the corner, and it is time to start shopping for the holidays! While this may include looking for holiday gifts, it can also mean an influx in business for those who offer services such as catering, deep...

A lot of the time, making a seemingly small decision does not matter...until it does. For example, I decided one day that it didn’t matter all that much if I decided to save my conclusion on a big final paper I was working on in college until morning because I was...

I inherited my need for a plan and lots of research from my dad. He has always looked at every possible option before committing to something, and I find that I now do the exact same thing. From planning trips to making a big purchase to figuring out where I was going...

In college, my university started using a two-factor authentication system for logging in to our student portals my last semester. I was among the many students who were annoyed. Not only had I never used two-factor authentication before, but I also was often logging...

I ordered a new laptop charger a few months ago. My personal computer is older and was a high school graduation gift from my grandparents, so I was not exactly thrilled at the idea of spending upwards of $80 on a new one. I figured that buying a cheap replacement...

I used to always use one of a few password options for every last thing I did. Whether it was my login for my online college classes, my email address, my Facebook account, or my Instagram page, I knew that my password would be one of two things. If neither of those...

When I was trying to switch my phone number to my own data plan, I spent literal hours on the phone with various customer service reps over a few days in order to get the issue resolved. Between being shuffled between representatives who promised the next person I...

You would not drive your car without insurance, so why are you running your website without having it optimized for search engine result pages? While the result is maybe not as disastrous as a car accident without insurance, if your website is not using SEO, you are...

My grandparents still speak fondly of days when we did not carry tiny computers in our pockets and had to go to an encyclopedia for answers when we had questions or Yellow Pages when we were looking for a specific service. Cellphones, and particularly smartphones that...

I obsessively check my email multiple times a day. I am one of those people who cannot stand to have notification alerts lingering on my phone! Most of the emails I receive in my personal inbox are for companies I once signed up to receive messages from, but I rarely...

If you own or run a business or are otherwise invested in where a company ranks on Google's search engine result page, you may notice that it can feel impossible to move to that coveted first spot on the first page. When you consider that few people look past the...

Throughout the last decade, more and more things have moved online. When the coronavirus pandemic hit, even more things moved online, from school to shopping to even some doctor's appointments. Though there are still lots of things you do in person, a lot of the...

Back when I was in college, I had a string of bad luck with cellphones. I accidentally shut mine in the car door and effectively destroyed it as I was on my way to work early one morning, and my parents had been clear: I was to buy my next phone on my own dime. I...

While it may seem that everyone in the world is on social media, even more have email addresses, and even more of these people will check their emails more than their social media feeds. Email marketing is a great way to advertise your business, get out news about new...

My cousin, sister, and I were recently discussing what we refer to as "Newton's fourth law," which we say states that when you do the bare minimum for a test or paper, it will be much more difficult than you thought, but if you study for weeks in advance, the material...

In general, people engage in preventative measures every day. We study for tests so we do not fail, wear our seatbelts in cars, brush our teeth to prevent cavities, and so on. The good news about website hacks is that there are proven ways to help prevent them, the...

My twin sister and I bought a house together last summer, and it seems like we never run out of projects to do or ways to reimagine our space and make it work better or look better. Whether that 9s rearranging, changing up the pictures on the walls, painting, getting...

Before I knew how easy it could be to hack into a website or account, I liked to make my own passwords when I signed up for a new account somewhere. I knew there was no chance that I would EVER remember the string of numbers, letters, and characters in the strong...

I will be one of the first to admit that it matters to me what a website looks like. If it is slow, old, and clearly has not been updated in a while, I will more than likely not stay on the site for long. While it may seem harsh, many people do not consider your...