When you enter a search term or keywords into the Google search bar and wait for the results to pop up, you might see that the first result has fine print beneath the name. “Paid Ad by Google,” it will probably say. You might be wondering how this company landed the...

My computer has seen a lot of me over the past few months of quarantine. Between working from home, looking up information on COVID-19, and online browsing and shopping, I have been on a lot of websites in the last ten weeks! Something I have looked for on every site...

I have always been inclined to do things the difficult way. While I know deep down that I genuinely prefer the easier process, I somehow regularly find myself taking extra steps, going the long way, or doing in one day what could have taken me 15 minutes if I had...

There are plenty of things that people will try to sell you under the guise that it is a need. For example, when I was getting a new phone after mine stopped working, the salesman tried his hardest to convince me I needed AirPods, an Apple Watch, a protective phone...

When the team at Your Web Pro gets a new project, the first thing that is done after the proposal is accepted is put together the actual build of the website. Whether we are working on a redesign, a site that is based around an older one, or a completely new website,...

Now that you know what SEO means and what it does, there is a whole other side to search engine optimization. It does you no good to know that you need to use SEO on your website if you do not know how to do it or what it means to optimize your website for search...

At Your Web Pro, we use WordPress to build websites, and there are plenty of reasons why: the software is user friendly, there are lots of options for building and customizing sites to achieve exactly the look a customer wants, SEO is at the forefront of the platform...

SEO, which stands for Search Engine Optimization, is one of the most important things you can do for your website and your business. When done well, SEO helps to increase the quantity as well as the quality of traffic to your website by way of search engine results....

When it comes down to it, spam in your inbox is a small problem, but it is an annoying one. Unsolicited messages can crowd your inbox and leave it cluttered, and sometimes they contain phishing schemes that can steal your personal information. Fortunately, there are...

There are far more people who have email accounts than have social media accounts across all platforms. Statistics even say that you are more than five times more likely to receive a click from a promotion that arrives via email than on Facebook or Twitter! Email...

Based in Midland, Texas, and serving the communities of West Texas including Lubbock and its surrounding areas, West Texas Plumbing offers plumbing services of all kinds to west Texans. Though West Texas Plumbing is a new company founded in 2020, owner Nathan Cullum...

If you are anything like me, you rarely go more than half an hour without at least glancing at your email inbox. During the work day I am constantly checking my email to see if I have missed anything or if anything important has come through, and when I am not...

Finding creative ideas for marketing and advertising your services while most everyone is at home and many businesses are only offering curbside or online services can be challenging, but this is the perfect time to make use of the resource that is at the fingertips...

Pools West has been serving Lubbock and its surrounding communities for 45 years. Family owned and operated since 1975, Pools West is known for its excellent products and customer service. Their goal is to help you stress less. Summer is supposed to be a time for fun...

Is your email littered with annoying, unwanted emails from companies you never gave your information to? Are you receiving spammy messages with clickbait in the subject line and wasting time going through to delete them every time you pull up your inbox? While spam is...

During a time when many businesses are closed to the public and only online shopping or curbside options are available, email marketing may be a great choice for you to keep up your sales while using new ways to reach your normal audience and also extend your reach...

There are times when recognizing a spam message in your inbox is easy. The subject line is something that is of no relevance to you or seems like it may be clickbait (“He Lost 78 Pounds in One Month!!” or “Doctors Do Not Want You to Know This Secret to Immunity”), and...

Have you ever “fallen for” the subject line of an email and been convinced to not only click on the message, but also visit the site and perhaps even make a purchase? I have been known to give in to several with headlines such as “Insider, You Have Early Access to 40%...

Every few months, I get fed up with the fact that the bulk of my emails are what I would consider to be spam: I signed up with a company one time assuming I might use their “sign up” discount or get inside access to new products or sales, and since then, I have...

The reality is that the last month has been a wild rollercoaster, and many of the tactics companies used to market their services or products are no longer effective due to a myriad of reasons. For example, a storefront sign is not likely to be the best method of...

After the month of March, you now know just how search engines function from crawling your website for relevant new content to algorithms to indexing. How exactly, though, can this information go from being something that you simply have knowledge of to something that...

At Your Web Pro LLC, we know how important it is to have a consistent presence online in a world that is increasingly online, especially as much of our marketing and shopping has moved to the Internet due to the coronavirus. During social distancing and...

If you can think back far enough, you will remember a time when things were not all organized for consumers on the Internet. If you were looking for a plumber or someone to fix your roof, you would scroll through the phone book or Yellow Pages, or if you had a fact...

Some business owners and operators are still resistant toward creating and maintaining social media pages for their companies. It can seem like a lot of work to get going and even more to sustain momentum, and not everyone has the tools or time to curate social media...

Did you know that you do not see the same results on search engine pages as everyone else in the world? When you search for something on Google, Yahoo, Bing, or another search engine, more goes into the results you see than just which website is the most popular or...

If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are doing well. However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means that...

Search engines can feel hard to figure out. How did the person at the top of the first page get to be there? What are sponsored ads? Why is my website not higher up in the search engine result rankings? It is true that a majority of people do not click past the first...

It can feel overwhelming and pointless to try to keep up with every social media platform these days. Between platforms like Twitter, Instagram, Facebook, and now TikTok, social media has become one of the best, if not the best, ways to market your products or...

There are a number of things you can do to improve your website speed, but there are also ways to prevent a drastic slowdown in the first place. As with most anything, the best way to avoid a catastrophe is prevention! It may surprise you, but there are things you may...

If you are anything like me, a lot of research goes into something before a decision or purchase is made. If I am looking into vacation destinations, I compare multiple places and look at their lodging, activities, cost of travel, and amenities before I choose where I...

In a fast-paced world, we are not very patient people. Most people hate waiting in lines, waiting on hold, and waiting for things to load. In fact, I’ve been known to leave an app or site if it doesn’t pull up almost immediately. Website speed matters more than you...

There is a phrase my cousin often uses in passing when we are joking about spending money on something: “Buy nice or buy twice.” While we are mostly trying to justify the amount we are paying for an item, there is a good bit of truth (and advice) in this statement. A...

If you think that it does not really matter how fast your website loads, think again. Delays as small as one second can make a big difference in how much traffic your website receives. According to a 2019 study on user experience by The Daily Egg, a one-second delay...

At the beginning of last year, my phone charger stopped working. I didn’t think much of it and got on Amazon to order a new one. The cord I found was six feet long, looked durable enough, and the cheapest option I could find. I enthusiastically purchased it without a...

I learned a lot about increasing the speed of our home internet when I was growing up. We lived in the middle of a cotton field and had notoriously slow, fragile internet connection. If the wind blew too hard (which happened a lot in West Texas), it was raining, or...

The hosting of your website is something most people do not think about until there is an issue. If you have ever had a problem with your website and spent hours on the phone on hold, passing from representative to representative, you know why this is a bad idea! Even...

If you are anything like me, a lot of research goes into something before a decision or purchase is made. If I am looking into vacation destinations, I compare multiple places and look at their lodging, activities, cost of travel, and amenities before I choose where I...

Shopping for and finding a healthcare insurance policy that works for you can feel like a long, tedious process that has no clear answer. It is expensive, highly jargoned, and hard to understand exactly what you are getting with your plan. There are hundreds of...

In a fast-paced world, we are not very patient people. Most people hate waiting in lines, waiting on hold, and waiting for things to load. In fact, I’ve been known to leave an app or site if it doesn’t pull up almost immediately. Website speed matters more than you...

Every girl wants to wear a dress that is unique, authentic to her style, and beautiful for special occasions, and most know the feeling of showing up to a formal, the prom, or a wedding and seeing that someone else has on the same dress! Mostly Pink Boutique, an...

There is a phrase my cousin often uses in passing when we are joking about spending money on something: “Buy nice or buy twice.” While we are mostly trying to justify the amount we are paying for an item, there is a good bit of truth (and advice) in this statement. A...

After 17 years of remodeling homes and businesses, Signature RV Designs owners Chuck and Melissa Harris were ready for a new adventure. From the time their three children were young, they loved to go camping, and now the grandparents of seven, it is a shared love...

Lubbock Property Services started officially in December 2018 when owner James Russell started to take small fix-up jobs from his customers, but he has been serving the West Texas community since he and his wife Courtney settled down in Lubbock in 2012. From...

If you think that it does not really matter how fast your website loads, think again. Delays as small as one second can make a big difference in how much traffic your website receives. According to a 2019 study on user experience by The Daily Egg, a one-second delay...

At the beginning of last year, my phone charger stopped working. I didn’t think much of it and got on Amazon to order a new one. The cord I found was six feet long, looked durable enough, and the cheapest option I could find. I enthusiastically purchased it without a...