I would be lying if I didn’t say that I always check for a website when I hear about a business. If they do not have a website, I have to wonder if they are a credible business! Today’s world is increasingly online, and for everything from marketing to making money to getting suggestions and posting updates, a website is more than a marketing tool. While social media is great, and you can scroll your feed and see a picture of someone’s child celebrating their birthday, pass a targeted advertisement for meal delivery kits, and browse an online marketplace of things people have put for sale, it is not the same as a website for your business. As versatile and helpful as social media can be, nothing replaces a website for your business.
It could be easy enough to run your business through social media only, but you are missing a significant chunk of what you could be doing without one. A website increases your credibility, offers a more secure method of purchasing, updates customers on what is happening in your store, and more. You can offer online orders, curbside pickup, update hours, create pop-ups for discounts, and display all of your products and whether or not they are in stock. Your business can also grow if you offer shipping through your website so those who do not live in the area but are still interested in your product can still shop with you. Additionally, a website shows that you are an established business and will show up higher on SEO rankings than a social media page will. Your website can be specifically targeted to show up when certain searches are made, which is likely to increase your profitability.
If you have a business but no website, contact Your Web Pro LLC today. We offer new website design, and we would love to help you get started on helping your business grow!