What Exactly Is Email Marketing?

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Over the past year, the marketing world has changed drastically. Many of the tactics companies used to market their services or products are no longer as effective as they were before the pandemic began more than a year ago. More people than ever turned to online services as they were working from home, and though things have largely reopened and there is light at the end of the tunnel, online marketing has remained a vital part of business operations. Because marketing opportunities are changing rapidly, it is important that you utilize new marketing techniques to help keep your business running and even growing. One way you can continue to market your services or products is through email marketing.


In short, email marketing is the use of email to promote your company’s products or services. From another perspective, email marketing can help establish a relationship between you and your customers even if you have not met face to face or are even separated geographically. Through email marketing, you can reach customers who have never visited your storefront or your office. It is helpful to think of email marketing beyond the frequently “spammy” email messages you receive from companies who perhaps offered you a discount if you provided your email address and agreed to receive emails at least for a little while. Done correctly, email marketing can be personal, helpful, and informative. For example, you can offer customers a discount on their birthday or for other holidays, keep them updated as to what you are doing during this time, or assure them that you are there for them when you are able to operate normally again.


If you are interested in learning more about what email marketing is and how it can help you during this time, contact Your Web Pro LLC today! We are ready to serve yo