If you already have social media accounts on Facebook, Twitter, Instagram, and LinkedIn set up for your business, you are on the right track! However, simply having an existing page or profile does not do much in the way of marketing or advertising. This simply means that potential customers will be able to find you on social media when they search for you or your services. What they see when they visit your pages will play a huge role in determining whether or not these potential customers see you as relevant, credible, and trustworthy. If your page exists but either hasn’t been updated in months (or worse, years) or has no real relevant information on it, many people will consider taking their business elsewhere. They will be able to see if you engage with your social media visitors, the things you post, and the amount of information available to them as a potential customer.
Especially in times like the ones we have been in for the past nine months, it is vital that you are engaging with page visitors on your social media platforms. From posting COVID-19 protocols to updated holiday hours or additional services such as curbside pickup, people are checking your social media to see what they can find! You can utilize your social media presence by being active, engaged, and consistent. A page that exists but does not have active postings can indicate or imply that you are not a company that is looking for new business. Potential customers are also looking to see how you engage with customers. Are your posts purely business-related, or are you posting things that may bring joy or a laugh to those visiting your pages as well? More than ever, people are online and looking for businesses to support. How much are you putting in to make sure you are one of those businesses that gets a boost this holiday season?
Social media is an excellent marketing tool when it is utilized to the best of its abilities. Your Web Pro LLC offers social media management services to help boost and maximize your presence on social media. Contact us today to learn more!