SEO, which stands for Search Engine Optimization, is one of the most important things you can do for your website and your business. When done well, SEO helps to increase the quantity as well as the quality of traffic to your website by way of search engine results. With SEO, you are not paying for advertisements to show up at the top of search engine result pages; rather, you are optimizing your website so that the “crawlers” that search the web for keywords and phrases note that your site is relevant and push it up in the rankings. By increasing the quality of your website traffic, you are able to increase the quantity of your traffic. This means that using the right keywords and defining clearly what your website is and does is good for business. After all, what use is it if Google or Bing tells someone to visit your website (which advertises candles with scents like “sweet fig”) when they are looking for sweet fig bushes? When the quality of your traffic is increased and people are visiting your site because it is what they are looking for, the quantity is then increased as well.
In simple terms, SEO works for you by telling search engines that the content on your website is the most applicable and most relevant to the search term that has been typed into the bar. If the topic is “bed and breakfasts near Denver” and the title of your home page is “Bed and Breakfast in Denver,” you are likely to end up high on the search engine result page, especially if the content on your website supports this information with phrases used throughout the pages like “at our bed and breakfast, you are in the heart of Denver” or “Denver’s favorite bed and breakfast.”
Optimizing your website for search engines is easy to do as well as free. You can end up with a great ranking without paying extra money for the top spot as an advertisement. Contact Your Web Pro today to learn more about how SEO can help you!