At Your Web Pro LLC, we build websites that work—but not all websites serve the same purpose. When we partnered with SMR Counseling (Shannon Respondek, LPC, LCDC) here in Lubbock, we knew we weren’t just building a page; we were building the digital front door to mental health care.
A counseling service’s landing page must overcome unique challenges: immediately establishing trust, conveying empathy, maintaining confidentiality, and facilitating the most critical conversion: a person reaching out for help.
Here is the step-by-step approach we took to ensure the SMR Counseling landing page achieves both emotional connection and technical efficiency.
1. Understanding the Core Client: High Anxiety, High Need
Before writing a single line of code, we focused on the SMR Counseling clientele. People landing on this page are often experiencing high levels of anxiety, depression, or addiction struggles (SMR’s specialties). They are looking for stability and clarity, not confusion.
- Design Goal: Create an environment that feels calm, non-judgmental, and secure. We used a clean layout, soothing color palettes, and balanced white space to reduce visual overwhelm.
- The “Personal Trainer” Metaphor: SMR Counseling uses the powerful metaphor of being a “personal mental health trainer.” We highlighted this concept front and center, assuring visitors that the goal is not just temporary relief, but building lasting mental resilience.
2. The Critical Conversion Funnel: Clarity and Trust
Unlike an e-commerce site, the primary Call-to-Action (CTA) is sensitive. We didn’t use aggressive “Buy Now” tactics; instead, we prioritized trust and accessibility.
- The Anchor CTA: The key action is the Free 15-Minute Consultation. This low-commitment offer is the most effective way to break down the barrier to entry. We placed this CTA prominently (above the fold) and repeated it near the bottom.
- The “We Specialize In” Section: We clearly listed SMR’s specializations (Addiction, Anxiety, Spirituality, etc.). When a visitor sees their specific struggle reflected on the page, the feeling of “being seen” skyrockets, and the chances of conversion increase instantly.
- Insurance & Fees: We ensured payment and insurance information was easily accessible. Financial stress is a major barrier to seeking help; showing accepted insurance and pricing ($130/session) upfront provides essential transparency and builds immediate trust.
3. Technical Necessity: Compliance and Reliability
For any medical or counseling site, security is paramount. Since SMR Counseling utilizes telehealth, the platform and communication methods must be secure.
- HIPAA Compliance: We ensured the contact forms and integrated scheduling links (like Headway) were correctly deployed to maintain HIPAA compliance. This means data is protected and private, assuring clients their conversations and personal information are safe.
- Mobile-First Design: Many people search for therapy resources on their phones, often during a moment of crisis or privacy. The landing page was built to be flawlessly responsive, ensuring a smooth, stress-free experience on any device.
4. Local SEO Dominance in Lubbock
To connect SMR Counseling with local clients, we implemented a precise SEO strategy focused on location and service.
- Local Keywords: We optimized the page using terms like “Licensed Professional Counselor Lubbock,” “Lubbock therapy for anxiety,” and the specific location address.
- Expert Credentials: We prominently featured the owner’s credentials (Shannon Respondek, LPC, LCDC, MEd) to boost both SEO authority and client confidence. Google prioritizes content from verified experts.
The SMR Counseling landing page is a perfect example of how Your Web Pro LLC uses strategic design, empathy, and technical rigor to create online tools that not only look professional but drive real, meaningful business outcomes.
If your business requires a web presence built to handle complex needs and achieve high-value conversions, contact Your Web Pro LLC today!