Here at Your Web Pro in Lubbock, we’re passionate about building websites that not only look great but also deliver real results for local businesses. One recent project we’re particularly proud of is the website we designed and developed for our friends at Gartman AC & Plumbing (gartmanacandplumbing.com).
Gartman AC & Plumbing has been a trusted name in the Lubbock area for years, providing essential services to keep homes and businesses comfortable and functional. When they came to us, they needed a website that reflected their professionalism, highlighted their comprehensive services, and made it easy for customers in Lubbock and the surrounding areas to connect with them.
Here’s a peek behind the scenes at how Your Web Pro brought the Gartman AC & Plumbing website to life:
1. Understanding the Foundation: Goals and Strategy
Our first step was to truly understand Gartman AC & Plumbing’s goals. We discussed:
- Their Target Audience: Homeowners and business owners in and around Lubbock needing HVAC and plumbing services.
- Key Services: Air conditioning repair and installation, plumbing services (repairs, leaks, installations), heating services, and emergency support.
- Brand Identity: Professional, reliable, trustworthy, and community-focused.
- Desired Outcomes: Increased online visibility, easy contact for service requests, clear information about their offerings, and a user-friendly experience.
With these goals in mind, we developed a strategy focused on:
- Clean and Professional Design: Reflecting their established reputation and trustworthiness.
- Clear Service Navigation: Making it easy for visitors to find the specific service they need.
- Mobile-First Approach: Ensuring the website looks and functions flawlessly on all devices, as many users search for services on the go.
- Local SEO Optimization: Implementing strategies to help Gartman AC & Plumbing rank well in local Lubbock search results.
- Easy Contact Options: Prominent phone numbers and contact forms for quick service requests.
2. Laying the Framework: Design and User Experience (UX)
Our talented design team then got to work creating a visually appealing and user-friendly website. We focused on:
- Clean Layout: Ensuring information is easy to read and navigate.
- Intuitive Navigation: Clear menus and logical site structure to help visitors find what they need quickly.
- Professional Color Palette: Utilizing colors that convey trust and reliability.
- High-Quality Imagery: Showcasing their team and the quality of their work (where applicable and provided).
- Mobile Responsiveness: Building the site to adapt seamlessly to different screen sizes.
We prioritized a positive user experience, ensuring that visitors could easily find service information, understand their service areas, and contact Gartman AC & Plumbing without frustration.
3. Building the Structure: Development and Functionality
Our development team then brought the design to life, focusing on functionality and performance:
- Robust Platform: We chose a reliable and scalable platform for the website’s foundation.
- Clear Service Pages: Dedicated pages for each key service area (AC, Plumbing, Heating, Emergency) with detailed information.
- Easy Contact Forms: Strategically placed contact forms to encourage inquiries.
- Click-to-Call Functionality: Making it simple for mobile users to call for immediate service.
- SEO Optimization: Implementing on-page SEO best practices to improve search engine visibility in Lubbock.
- Fast Loading Speed: Optimizing images and code to ensure quick page load times.
4. Connecting with the Community: Local SEO
For a local business like Gartman AC & Plumbing, being visible in Lubbock search results is crucial. We implemented local SEO strategies including:
- Optimizing for Location-Based Keywords: Targeting terms like “AC repair Lubbock,” “plumber Lubbock,” etc.
- Google My Business Optimization: Ensuring their GMB profile is accurate and engaging.
- Schema Markup: Helping search engines understand their business and services.
- Mobile Optimization: Crucial for local searches on the go.
The Result: A Website Built for Success
The new Gartman AC & Plumbing website is more than just an online presence; it’s a powerful tool designed to:
- Clearly Communicate Their Services: Visitors can easily understand the wide range of HVAC and plumbing solutions they offer in Lubbock.
- Enhance Trust and Professionalism: The clean and professional design reinforces their established reputation.
- Drive Leads and Service Requests: Prominent contact information and easy-to-use forms encourage customers to reach out.
- Improve Local Visibility: SEO optimization helps them connect with more customers searching for their services in Lubbock.
- Provide a Positive User Experience: A mobile-friendly and easy-to-navigate website ensures customer satisfaction.
We’re proud to have partnered with Gartman AC & Plumbing to build a website that serves as a strong foundation for their continued success in the Lubbock community.
Ready to elevate your Lubbock business with a website that works for you? Contact Your Web Pro today for a consultation and let’s build something amazing together!