At Your Web Pro LLC, we know that for a craftsmanship-based business, a website is more than just an “About” page—it is a digital showroom. When Winder Flooring approached us to build their new online home, we knew the project needed to reflect the same quality, durability, and attention to detail that they bring to every floor they install.
Here is a look behind the scenes at how we built a site that helps Winder Flooring stand out in a competitive Lubbock market.
1. Visual Storytelling through Custom Web Design
Flooring is a tactile, visual industry. To capture the beauty of their work, we utilized custom web design that prioritizes high-resolution imagery and a clean, modern aesthetic. We moved away from generic templates to create a layout that allows their portfolio to shine, ensuring that potential customers can see the texture and quality of their hardwood, tile, and laminate installations immediately upon landing on the homepage.
2. Built for the “On-the-Go” Customer
We recognized that many of Winder Flooring’s clients are homeowners browsing for ideas on their phones or contractors checking details from a job site. Because of this, we implemented a fully responsive, mobile-first design. The site automatically adjusts to any screen size, providing a seamless browsing experience whether the user is on a desktop, tablet, or smartphone.
3. Local SEO: Connecting with the Lubbock Community
A beautiful site only works if it’s visible. We integrated a robust local SEO strategy into the site’s architecture. By optimizing for keywords specific to the Lubbock area and the flooring industry, we ensured that Winder Flooring appears exactly where their customers are searching. This targeted approach helps drive high-quality local traffic directly to their inbox.
4. Streamlined User Experience (UX)
We wanted to make it as easy as possible for a visitor to go from “just looking” to “requesting a quote.” We simplified the navigation, categorized their services clearly, and placed prominent Call-to-Action (CTA) buttons throughout the site. By reducing friction in the user journey, we turned the website into a functional lead-generation tool.
5. Fast, Secure, and Reliable
In the background, we optimized the site for speed. Large photo galleries can often slow a site down, but we used advanced image compression and clean coding to ensure lightning-fast load times. Combined with secure hosting, Winder Flooring now has a digital foundation that is as sturdy as the floors they lay.
Does Your Business Need a Digital Foundation?
The Winder Flooring project is a perfect example of how the right digital strategy can elevate a local brand. At Your Web Pro LLC, we take pride in helping Lubbock businesses grow through smart design and local expertise.
Is it time for your business to get a digital upgrade? Contact us today!