At Your Web Pro, we believe that a company’s website is more than just a digital brochure—it’s the foundation of its brand and a critical tool for business growth. This is especially true for local, trusted businesses like ABF Roofing & Foam, a leading roofing contractor in Lubbock, Texas.
We were thrilled to partner with ABF Roofing to give their online presence a complete overhaul, transforming their website from a functional but outdated site into a modern, high-performance platform that truly reflects the quality of their work.
The Challenge: A Solid Business with a Shaky Digital Foundation
ABF Roofing & Foam has been serving West Texas and Eastern New Mexico since 2007, building a strong reputation for their expertise in commercial and residential roofing, storm damage, and insurance claims. Their previous website, while informative, didn’t fully capture the professionalism and reliability of their brand. It lacked a clean, modern design and wasn’t optimized for mobile devices, which is where many customers search for services today. It was a classic case of a great company with a website that wasn’t working as hard as they were.
The Solution: A Responsive, Lead-Generating Website
Our team at Your Web Pro worked closely with ABF Roofing to understand their business goals and their customer’s journey. We then designed and built a new website from the ground up, focusing on a few key areas:
- Responsive Design: The new site is built on a responsive framework, meaning it looks and functions perfectly on any device—from a desktop in the office to a smartphone on a job site. This ensures a seamless user experience for every visitor.
- Clear Calls-to-Action (CTAs): We strategically placed clear and concise calls-to-action throughout the site, such as “Get a Free Estimate” and “Schedule an Inspection.” This guides visitors toward the next step, turning website traffic into valuable leads.
- Showcasing Expertise: A picture is worth a thousand words, especially in the roofing business. We created a prominent portfolio section to display high-quality photos of their completed projects, building instant trust and confidence with potential customers.
- Simplified Navigation: The new menu is intuitive and easy to navigate, with dedicated pages for their core services (e.g., Residential, Commercial, Storm Damage). This helps visitors find the information they need quickly and efficiently.
- Local SEO Optimization: We built the site with a focus on local search engine optimization (SEO), ensuring that when homeowners and businesses in Lubbock and the surrounding areas search for “roofing contractor,” ABF Roofing appears at the top of the list.
The Outcome: A Digital Presence as Strong as Their Roofs
The result is a website that is not only visually stunning but also a powerful business asset. The new abfroofinglubbock.com now acts as a 24/7 salesperson, showcasing their work, highlighting their expertise, and making it easy for customers to get in touch.
At Your Web Pro, our goal is to empower businesses with the digital tools they need to succeed. We are proud to have partnered with ABF Roofing, and we are confident that their new website will serve as a strong digital foundation for many years to come.