When you enter a search term or keywords into the Google search bar and wait for the results to pop up, you might see that the first result has fine print beneath the name. “Paid Ad by Google,” it will probably say. You might be wondering how this company landed the coveted top spot on Google’s search result page. The answer is simple: Google AdWords, or as it is known in shorter terms, Google Ads. However, it is unfortunately not as simple as paying to get the top spot as a paid advertisement. There is a search term auction to land that spot. Google AdWords is both as simple and more complex than you think it is. Google’s online advertising system uses bids to win the top ad spot. If you are curious as to what Google AdWords is, you are in the right spot.
Google AdWords is the system that Google uses to place paid advertisements and can be an extremely successful way to drive relevant, engaged traffic to your website to help increase sales and SEO ranking. Google Ads is pay-per-click, which means you (the advertiser) pay for each click on your advertisement. As times goes on, Google Ads uses information collected from your advertisements to help you improve your ads and reach even more people. Whether you are a small business just getting started or a larger company with a good following looking to expand your reach, Google Ads can help tailor ads for your budget. You can pause or even stop your ad spending at any point if you are not seeing the results you were hoping for, need to reevaluate your budget, or have an influx of business and need to slow down a bit.
Your Web Pro LLC offers Google Ads services. We handle all of the bidding and keyword searching, and you reap the benefits! Contact us today to learn more and to get started with Google Ads.