In an age where you can buy anything from a pizza to an outfit for your next big event on your iPhone, tablet, or computer, shopping is largely shifting from brick and mortar stores to eCommerce. You can even order your groceries online and have them delivered to your car or your home! Internet shopping and online stores eliminate the risk of dealing with crowds, waiting for things to be ready, and more. It is no surprise that online stores are popping up everywhere to cater to different interests and categories. While it may seem easy to set up your online shop, there is more to managing selling online than just setting up a domain and adding products to your store. Your Web Pro has several tips to help make your online store successful!
1. Set up a good homepage. The homepage is the first thing that visitors will see when they come to your site, and if it isn’t easy to read or understand, or if the homepage does not clearly showcase what you are selling, site visitors will likely click off the site quickly. In general, your homepage should showcase a few products, give information on what you sell, and provide access to your online store. Your customers shouldn’t have to go digging to find your store.
2. Define categories clearly. Within your store, categories denote which products go where. For example, if you sell sweet treats, you would have categories for brownies, cookies, cakes, candies, etc., not just one page where everything sits.
3. Update your products regularly. No one wants to click on a product they are interested in only to find out that it is out of stock or discontinued. Keeping your product catalog updated will eliminate that risk.
Starting selling online is exciting and fun, and Your Web Pro would be happy to help you get your start in your online store! Contact us today for more information!
Our Office: (806)771-5022