The 18 Month Design Cycle

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If someone were to ask when anyone on our team at Your Web Pro when they should redesign their website, they would most likely receive the same answer no matter who they talked to. As mentioned previously, we recommend that store and company owners look at redesigning their website every 18 months. We call this our 18 month design cycle. While not every website needs to be redesigned after this period of time, it is typically at least time to consider redoing your site at this time. When you think about your own time spent browsing the Internet, you will probably note that the websites you spend extended time on and stop to actually look at are well-designed, modern, easy to read, and have content that is relevant. We want to make sure that these things are true of your website, too!

Your Web Pro works on an 18 month cycle because this is generally how technology around us is developing and changing. Trends come and go the same way in technology that they do in fashion: What is “in” one month might be out the next, though the transition is normally fairly paced. For example, while the iPhone 11 is the latest in Apple’s technology, my mom’s iPhone 7+ still works just fine, though she will want to consider upgrading soon in order to keep that same functionality. As trends in technology and online marketing shift, your website needs to be adhering to those trends in order to stay relevant and interesting to potential customers and site visitors. While your website may still be functioning well, it may be time to consider a redesign to maintain that level of performance.

If it has been a while since you last updated your website, or if you think it could be time to give your site a fresh new look, contact Your Web Pro. Our team is happy to work with you and make your website the best it can be!

Our Office: (806)771-5022