Most businesses put their online marketing dollars into the design and development of their website. While a great responsive, current web design is important, having a good online marketing strategy is what will ensure online success. Read on to find out what you should be doing in order to have a successful online marketing strategy.
Maintain and Update your Website
Regular website updates are an important factor in your online marketing strategy. We recently had a client who ignored their website for over a year, and are now scrambling to bring it all up to date. When your site visitors log on and see outdated information on your site, it increases your abandon rate and lowers your share rate. Bots and crawlers from search engines are now smarter than ever, and your rank will take a hit if your site is crawled and the information is out of date.
Writing relevant content and posting that content regularly will benefit your online marketing strategy. Frequent keyword research will tell you what your visitors are looking for so you'll know where to focus that content.
Social Media Marketing
Social media is great for talking to your customers, rather than at them. Roll a great social media marketing strategy into your online marketing strategy, and you'll see increased success rates.
Building an email list and using that list to reach more potential customers can help drive traffic to your website and increase revenue. Send a weekly or monthly newsletter, important information, press releases, blog articles and offers and discounts to your email list. Monitoring metrics can help you know more about your audience and what they want to see.
Know Your Audience
The most important factor in online content marketing is knowing your audience. Who uses your product or service the most? What kind of people interact with you on social media? It's the same as talking to someone in person. You use different language when speaking to a teenaged girl than you do when speaking to a middle aged man. Make sure your voice, imagery, social media platforms, emails and everything else you disseminate online speak to your audience. If you haven't spent any time figuring out who you're talking to, it's not too late.
Now that you know what constitutes a successful online marketing strategy, it's time to get started. If you need help reaching your audience, give Your Web Pro a call today.