I’ve never owned a fancy car so I don’t know how it works when you take one to the mechanic, but I know my car guy doesn’t like to work on boats or lawn mowers. Additionally, the lawn mower guy could probably fix my car, but that is not his strongest area. I would imagine that a high-end sports car needs a different skill set than a normal car and an import might need a specialized set of tools and knowledge that not all mechanics have. Websites are not outside of that same pattern, are they?
Over the next few segments we will look at three areas that, I hope, will help you plan for the best solution on your website be that with my company or another:
When you bought that small car with great gas mileage, you would want to know what is was made for. No one ever buys an Altima thinking it is an F-250. With websites it might be harder to tell what it is you are buying, so ask a lot of questions. Consider these as a starting point:
For a mind exercise, reword those replacing website with car:
Making that jump is to illustrate a couple of points. First, just like your car, a website is a tool to accomplish some goal. If you don’t understand what you are buying, you will end with a disappointment and probably spend more money in the long run.
Second, ongoing maintenance is essential. No one buys are car without expecting to change the oil and put on new tires periodically. Your website should be the same. It will need maintenance, so find out ahead of time how much and how often. We recently supported a customer that had a new website