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Be Aware Of What You Are Buying

Steven Carr — 2016-10-10

I’ve never owned a fancy car so I don’t know how it works when you take one to the mechanic, but I know my car guy doesn’t like to work on boats or lawn mowers. Additionally, the lawn mower guy could probably fix my car, but that is not his strongest area. I would imagine that a high-end sports car needs a different skill set than a normal car and an import might need a specialized set of tools and knowledge that not all mechanics have. Websites are not outside of that same pattern, are they?

Over the next few segments we will look at three areas that, I hope, will help you plan for the best solution on your website be that with my company or another:

  1. Not All Websites Are The Same
  2. Be Aware Of What You Are Buying
  3. Have A Trusted Expert

Be Aware Of What You Are Buying

When you bought that small car with great gas mileage, you would want to know what is was made for. No one ever buys an Altima thinking it is an F-250. With websites it might be harder to tell what it is you are buying, so ask a lot of questions. Consider these as a starting point:

  1. Your Goals
    • a. What do I want this website to do today?
    • b. What do I need this website to be able to do in 6 or 12 months?
    • c. How long should this website last?
  1. The Website's Capability
    • a. What is the limitation of this website platform?
    • b. What type of maintenance will this website need?
    • c. Do I own the website in the end?
    • d. Can the internals of website be modified?

For a mind exercise, reword those replacing website with car:

  1. Your Goals
    • a. What do I want this car to do today?
    • b. What do I need this car to be able to do in 6 or 12 months?
    • c. How long should this car last?
    • a. What is the limitation of this car design?
    • b. What type of maintenance will this car need?
    • c. Do I own the car in the end?
    • d. Can the internals of car be modified?

Making that jump is to illustrate a couple of points. First, just like your car, a website is a tool to accomplish some goal. If you don’t understand what you are buying, you will end with a disappointment and probably spend more money in the long run.

Second, ongoing maintenance is essential. No one buys are car without expecting to change the oil and put on new tires periodically. Your website should be the same. It will need maintenance, so find out ahead of time how much and how often. We recently supported a customer that had a new website




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