We just finished a meeting with a customer to check the progress for a large project. Adam and I sat back down to compile our notes and recap the meeting for plans to get the changes knocked out. With a sigh, Adam says to me, “I feel like this is a big responsibility on me.” He is right. We always have a big responsibility. Now, we don’t deal with life and death every day, but we certainly deal with livelihood and people’s futures every day.
More than once we have had a new customer say something along the lines of, I am spending my life savings or retirement on this idea. That is a big responsibility. The guy has saved his entire life and retired. He finally has the time to try that business idea he has always had. He is counting on us to do the web site portion that is a critical point of connection for his business. That is a big responsibility.
I met with a guy recently, and he was not the first, that was in an almost yearlong business slump. He knew he needed to get his company out there on the Internet, but did not know how to do that. He was spending more than he was making to stay afloat, and spending more on top of that with my company to help him get out there. He is counting on us to do the web site portion that is a critical point of connection for his business. That is a big responsibility.
Another common thread is the emphasis on how critical a web presence can be. Sometimes it is the entire business, other times just a portion of the marketing plan. Once such project was for an online store that needed very specific functions for their products to sell right. They were counting on us to make those functions happen. That is a big responsibility.
We can only take a project so far, as illustrated by another conversation recently. A longtime client apologized to me for not being more on top of sending pictures and information. He wanted to ramp up the presence he had, but the need was for him to engage. We see that some also where a business just fails to engage. We can build the best tools in the world, but we cannot make someone get into it. While our research can get something moving, it takes the expert to really make it shine.