I like to travel, but I am the guy that wants to have a plan, charted course, and list of things to do weeks before the trip happens. I need a map with the route laid out, an alternative, and the timeline for departure and arrival. Spontaneous road trip? No thanks. It seems to me that having a master plan just makes the whole trip smoother with less stress and more fun. A website project is not too different, really.
When we set out to build a new website, or even make smaller changes to an existing one, we like to build a plan for what is going to happen. That helps with a few things like:When we set out to build a new website, or even make smaller changes to an existing one, we like to build a plan for what is going to happen. That helps with a few things like:
When we work on those plans, they must have some flex to allow for course corrections, sure. When it comes down to the time=money end of planning, that flex is on both sides of the equation. It’s like going to a café for lunch because they have a great lunch special at a reasonable price – you have a plan. You order the burger special with fries and a drink for $8.99. When you finish that the nice server asks if you’d like a piece of pie. That sounds good so you go for it and figure a cup of coffee would be good with the pie. When you get the bill, you would expect the lunch special, pie, and coffee to show up there taking your price from $8.99 to $12.99. The plan was good, it had some flex, and you rolled with it. In the end, it took longer to eat all of that and it did cost more. Our plans must be somewhat the same.
When we sit down to build that great website at a reasonable price, we want to stick to the plan as much as we can, but things can change. Maybe you need an extra page or that online store function that you weren’t going to have yet. The plan can flex.
In the café example, you and the server communicate throughout the encounter and all is well. Your website is the same. If the plans change, we work it out. If it will change the price, we let you know and make sure all is OK moving forward.
Start with a good plan and be flexible to get the best outcome from your website project.