As a brand, you have a lot of potential to expand your reach to a large audience. That's the main benefit of having a presence on social media. With Facebook, Twitter, Pinterest and LinkedIn being the four big social media powerhouses for brands, and Google+, Instagram and Vine coming in close behind, there is a platform out there for anyone and everyone. Determining what to post on social media can be a bit daunting. The best way to make sure you'll get the best engagement on social media is to follow the 70/20/10 rule. Read on to find out how.
70 – Be a Resource
70% of your social posts should be educational. It's important that your following sees you as a trusted resource for your industry. This is where having a blog, and updating it regularly, come in handy for providing content. Another great place to get this information is from others in your industry. Sharing content from other brands is a good way to increase exposure.
Showing your audience that you know your stuff is great, but you also have to consider who your audience is before you can determine the best way to inform them. Find out who your audience is, and then ask yourself some questions:
Once you have those answers, make an effort to post and share information that coincides. Pretty much, find out who you're talking to and give them what they want. It's the best way to build trust. When they need something you make or provide, they'll bring their money to you.
20 – Show Them Who You Are
20% of your posts should be things that show what your brand values and believes in. Once you've established trust with your following, you'll keep them coming back with a few funny, quirky and even inspirational posts. This is the time to forget about business and take time to get to know your followers. Once you start getting comments, reply to them. Having conversations with your followers makes them feel as though you care and are listening to them. They'll be more likely to remember you when the time comes to purchase what you're selling.
10 – Sell Your Stuff
The final 10% of your posts should be about your purpose. If you're a non-profit, this is when you drill in your fund raising efforts and memberships. If you sell a product, this is when you push that product to your audience.
If you follow the 70/20/10 posting rule, whether you sell the most basic can opener or the coolest new fashions, you'll have a successful social media presence. If you're having trouble getting your brand's social media off the ground, give Your Web Pro a call today.