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Which Social Media Platforms Should I Use for My Business?

It is a general understanding that social media is an incredible resource for businesses looking to promote their brand online. In a technology driven world, there are so many existing social media websites that it’s hard to know where to begin. So, which social media websites should your business have a presence on?

In the brief time that I have worked at Your Web Pro, a business that offers affordable web design in Lubbock, I have gotten this question countless times. The answer really depends on the business, but here is a general guideline of the things you should consider when pursuing social media marketing.

  1. Get to know your demographic – You don’t go to a friend’s new house without knowing the address first. You need to know where they live before you take a trip. The same is with social media marketing: think about who your customers are. You interact with them, you know what they want and why they need your product or service. Know where your audience is living and start there. (Note: Different platforms have different demographics. Anyone over the age or 21 has a Facebook, but anyone younger primarily uses SnapChat. Just because the social media platform is there, doesn’t mean you should use it)
  2. Where is your audience interacting?- Engagement is an essential element of social media. According to Sprout Social , engagement is “not just a single interaction with one of your customers, but an open line of communications over a period of time.” Use outlets where people engage with your content. Increase your brand relevance by evaluating the different social media platforms.
  3. Relevant Content - People want to know what you have to offer them. It can’t only be promotional items. Personally, I don’t like it when people tell me what I need, especially if they don’t know the first thing about me. Relevant content is of utmost importance when managing social media in Lubbock and each platform has a different angle to content.
  4. Consistency and Productivity - Being on too many social media channels can negatively affect your productivity and your results. Knowing which platforms to focus on can really your marketing effectiveness.

Just remember, that building a following and increasing engagement can take some time to flourish. Be patient with content development. You want to be sure what you are putting out there is quality content. Even google algorithms know when content is just put out for the sake of content.

Brief, Brief, Brief Overview of Social Media Sites

Facebook – Leading social media platform by a landslide. Number one ranked by number of active users as of January 2017. Predominately Female demographic. Good network to reach people ages 18-49.

Instagram- 32% of online adults use Instagram. Predominately Female. 90% of users are Under 35. 53% of users follow brands

Twitter- Male dominant. Ages 18-29. Users spend an average of 2.7 minutes on Twitter’s app a day.

Linked In- Slightly male. More professional and serious content. Great for business networking.

Google+ - Not a ghost town like previously thought. Because it is owned by google, being on this platform can only work in your favor regarding Google search rankings.

Pinterest - Prominently female demographic. Users 10% more likely to purchase on E-commerce. Don’t pursue unless you have excellent quality pictures of your products/services.

SnapChat- Highest engagement. Demographic is geared toward younger generations.You can create fun filters sponsered by your brand, create an account and post video/picture updates that last up to 10 second and more.


It is hard to keep up with social media marketing – there are constant updates and ever-changing elements. But it is crucial to have a social media presence. Hopefully this article gave you a general insight on how your business should approach social media.

Our team loves working alongside customers, brainstorming a social media marketing strategy and quality content ideas for social media platforms. We know there isn’t enough time in the day to accomplish everything, so let us help you! Give us a call today to learn more about our social media management plans in Lubbock.